The biggest SEO trends for 2024

The SEO landscape is changing faster than ever. With the arrival of Google's SGE (Search Generative Experience), the way we produce and optimize content needs to evolve.

AI and Useful Content

Google has made it clear that AI-generated content is not the problem, as long as it is useful. The focus now is on E-E-A-T (Experience, Expertise, Authority, and Trust).